Profile 
We work with you in achieving brand clarity
Consulting Solutions
One core positioning that forms the foundation for Brand Development and business alignment ( in the form ofa positioning statement affecting the “Who we are?”, “Mission”, “Vision”, Reason forexistence, Business value proposition, processes and culture ofthe company)
a. Target Customer Identification
b. Building customer persona
c.Target Market Profiling – the Target customer’s geography / demography / lifestyle / designation/pain points for which the client’s business is the solution
Do a complete stock-taking in terms of the client brand, what’s the mindshare it has, what’s the emotional bonding it’s customers share with the brand, what’s their willingness quotient to spend money on it, etc.,
Creating the Brand personality- if it were a person what will the brand do, what will it not do, etc – developing the pyschosocial behavioural map forthe brand.
